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berners schober inc.

the ultimate fan experience

university of wisconsin
camp randall stadium

berners schober inc.
Camp Randall Stadium has been the home of the Wisconsin Badgers football program since 1895 and is the oldest and fifth-largest stadium in the Big Ten Conference. To remain competitive, the facilities must be maintained at the highest level and respond to ever-changing needs and trends of athletics programs, student-athletes and coaches, and fan experience and expectations.

Facts + Figures

project size

94,780 SF



project type



Madison, WI

Project Highlights

Modern amenities create a memorable game-day experience

Prominent views of the historic and iconic Field House from both inside the stadium seating bowl and club lounge

Madison Trust for Historic Preservation - Restoration Award

ACEC Engineering Excellence Awards - National Recognition

ACEC Wisconsin Engineering Excellence Awards - Best of State

The Daily Reporter - Top Projects of 2023

Designed in association with HOK

The South End Zone renovation at Camp Randall Stadium offers Badger fans new amenities that enhance the game day experience.

The comprehensive design solution was developed to leverage the iconic nature of the historic Field House, while also providing modern amenities such as enhanced food and beverage services, high-definition screens, and social gathering spaces.

This project removes existing south end zone seating and replaces it with premium seat opportunities, such as a club lounge and associated club seats, an outdoor terrace, field
level club seating, and conditioned lounge space. Each of the five new premium clubs will be outfitted to provide memorable game-day experiences with the goal of enticing fans to arrive early and stay late.
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