Camp Randall Stadium has been the home of the Wisconsin Badgers football program since 1895 and is the oldest and fifth largest stadium in the Big Ten Conference. To remain competitive, the athletics facilities must be maintained at the highest quality level and respond to ever-changing needs and trends of athletics programs, student-athletes and coaches, and fan experience and expectations.
Facts + Figures
project size
94,780 SF
completion
2022
project type
Remodeling
location
Madison, WI
Project Highlights
Modern amenities to create a memorable game-day experience.
Prominent views of the historic and iconic Field House from both inside of the stadium seating bowl and club lounge.
Designed in association with HOK.
The South Endzone renovation at Camp Randall Stadium offers Badger fans new amenities that enhance the game day experience.
The comprehensive design solution was developed to leverage the iconic nature of the historic Field House, while also providing modern amenities such as enhanced food and beverage services, high-definition screens, and social gathering spaces.
This project removes existing south end zone seating and replaces it with premium seat opportunities, such as a club lounge and associated club seats, an outdoor terrace, field
level club seating, and conditioned lounge space. Each of the five new premium clubs will be outfitted to provide memorable game-day experiences to entice fans to arrive early and stay late.
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